Privacy policy

🔐 Hälsa Trä Privacy Policy (UK GDPR Compliant)

This Privacy Policy outlines how Hälsa Trä ("we", "us", "our") collects, uses, stores, and protects your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

At Hälsa Trä, we are committed to safeguarding your privacy. This policy explains what personal data we collect, how we use it, how we store and protect it, and your rights regarding your data.

1. Information We Collect

We collect personal data when you interact with our website, such as when:

  • You visit our website to browse or shop
  • You make a purchase or request a service
  • You sign up for our newsletter or promotional communications
  • You contact our support team or engage with us through any other means

The types of personal data we may collect include:

  • Full name: To identify you and process orders.
  • Email address: To communicate with you regarding orders, inquiries, or marketing.
  • Postal address: To deliver products or services.
  • Phone number: To contact you regarding your order or support.
  • Payment details: Through secure third-party payment providers like PayPal or Stripe.
  • IP address, browser type, and device information: For analytics and to improve user experience.
  • Behavioral activity: We may collect data such as pages viewed, links clicked, and interactions on our website using tools like Facebook Pixel and wetracked.io.

2. Lawful Basis for Processing

  • Contract: To fulfill a contract with you, such as processing orders.
  • Consent: For marketing communications, only where you have provided opt-in consent.
  • Legitimate Interest: For website optimization, advertising performance, fraud prevention, and customer service. We always ensure our interests do not override your rights.
  • Legal Obligation: Where we must comply with legal obligations, such as financial reporting.

3. How We Use Your Data

  • Processing and fulfilling orders
  • Responding to inquiries and support requests
  • Sending marketing communications (with your consent)
  • Improving our website, products, and customer experience
  • Fraud detection and prevention
  • Event tracking and ad attribution via Facebook Pixel and wetracked.io

We may also track specific on-site actions such as product views, cart additions, and purchases to optimize our advertising campaigns.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and tracking pixels for:

  • Site functionality and preferences
  • Performance analytics
  • Personalized marketing and ad tracking

This includes third-party tools like Facebook Pixel and wetracked.io, which help us measure ad effectiveness and reach relevant audiences.

For full details, please refer to our Cookie Policy.

5. Data Sharing

We only share your data with trusted third parties essential to our services, including:

  • Payment providers (e.g. PayPal, Stripe)
  • Delivery partners
  • Email marketing platforms (e.g. Mailchimp)
  • Analytics and advertising partners (e.g. Meta, Google Analytics, wetracked.io)

We may upload hashed customer emails to platforms like Facebook to create custom audiences, in accordance with Meta's data policies.

Where data is transferred outside the UK, we ensure safeguards such as Standard Contractual Clauses are in place.

6. Data Retention

  • Order data: Retained for up to 5 years for tax and legal compliance.
  • Marketing data: Retained until you unsubscribe.
  • Tracking and analytics data: Retained up to 180 days, or as defined by Meta and wetracked.io.

If you request deletion, we will assess it in accordance with UK GDPR and any legal obligations we must meet.

7. Your Rights

You have the following rights:

  • Right to access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to data portability
  • Right to object, including to marketing
  • Right to withdraw consent at any time

To exercise your rights, please visit our Contact Us page.

8. Security

We use secure protocols (HTTPS, SSL) and work only with PCI-compliant payment providers. While no digital transmission is entirely secure, we take reasonable measures to protect your data.

9. Children’s Data

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect or process personal data from children under 16. If we become aware that we have collected such data without verified parental consent, we will delete it securely.

10. Changes to This Policy

We may revise this policy occasionally. Updates will be posted on this page with an updated revision date.

Last updated: June 2025

11. Contact Us

If you have questions or wish to exercise your rights, please visit our Contact Us page.

🍪 Hälsa Trä Cookie Policy

This Cookie Policy explains how Hälsa Trä ("we", "us", "our") uses cookies and tracking technologies on our website. By using our site, you agree to the use of cookies as outlined below.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help recognize your browser, store preferences, and enhance your experience.

Cookies include:

  • Essential Cookies: Enable site functionality.
  • Performance Cookies: Help us understand site usage.
  • Functionality Cookies: Remember user preferences.
  • Advertising Cookies: Track behavior for personalized ads.

2. How We Use Cookies

  • Ensure the site operates correctly
  • Improve speed and functionality
  • Understand usage patterns
  • Track conversions and events for advertising purposes (via Facebook Pixel and wetracked.io)

3. What Cookies Do We Use?

  • Strictly Necessary Cookies: Essential for checkout, login, etc.
  • Performance Cookies: Analyze how users navigate our site.
  • Functionality Cookies: Store preferences such as language.
  • Advertising and Tracking Cookies:
    • Facebook Pixel: For conversion tracking and audience targeting.
    • wetracked.io: To send accurate event data to ad platforms, detect bots, and improve attribution.

These cookies may collect IP addresses, device IDs, and browsing activity.

4. Managing Cookies

You can manage or disable cookies via your browser. Non-essential cookies (e.g. ad tracking) will only be set if you provide explicit consent via our cookie banner.

You can also:

5. Third-Party Cookies

Third-party services we use may set their own cookies, including:

  • Meta (Facebook, Instagram)
  • Google Analytics
  • wetracked.io

Each has its own privacy policy and cookie practices. We recommend reviewing them for more information.

6. Cookies and Data Protection

Cookie-based data, such as IP addresses or user actions, may be considered personal data. We process this in accordance with our Privacy Policy and the UK GDPR.

7. Changes to This Cookie Policy

We may revise this policy as necessary. Updates will be reflected with a new revision date.

Last updated: June 2025

8. Contact Us

If you have any questions about our use of cookies, please visit our Contact Us page.